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The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Part One – Management Consulting in context

1 The nature of management consulting and how it adds value

2 Consulting: the wider context and consulting process

3 The skills of the consultant and the project proposal

4 Consulting cross borders and cultures - Jeremy Wilcock

Part one of Robinson Mason case study

Part Two – Project definition and analysis

5 Defining the destination, developing a strategy and understanding change

6 Evaluating client capabilities and business opportunities – Margaret Dewhurst and Tony Kellett

7 Contracting, influence and team leadership - Kevin Parker

Part two of Robinson Mason case study

Part Three – Undertaking the project

8 Executing a successful project

9 Creative approaches to analysis

10 Analysing decision-making in the client business and the decision context

11 Consulting project planning & time management

Part three of Robinson Mason case study

Part Four – Delivering the product to the client

12 Communication skills & presenting your ideas

13 Post project & learning from the project

14 Consulting as a career

Part four of Robinson Mason case study

Appendix - Example of a consulting report (marketing plan)

Index

Philip Wickham is Research Associate at Leeds University Business School. He is also the author of two other Financial Times/Prentice Hall textbooks: Strategic Entrepreneurship (4th edition, 2006) and the FT Corporate Strategy Casebook (2000).

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The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

• 作者：AshtrayGem 发布时间：2010-04-22 10:32:59

  傻逼书！全他娘的理论，consulting需要的是实战！道格拉斯这死老头最后居然考了那么多lecture上的video，册那，我block2的就没怎么去，再说那该死的video压根看不懂，该死的炼钢厂！该死的卖家具的小姑娘！该死的汉堡王！该死的什么给club拍照的英国佬！不过第一节课请了BCG的一个员工来和学生对话还是比较有意思，那个员工长得哈gay=v=

• 作者：红旅人 发布时间：2015-10-11 23:13:07

  主要的作用是笔记，幾米的画作为装饰，想看的得去买《忘记亲一下》这本

• 作者：Babyfacer 发布时间：2013-07-08 06:39:03

  香港的判刑真是太轻了。。。宁纵毋枉

• 作者：宿醉 发布时间：2008-11-12 12:16:34

  词汇量有点少了

• 作者：李陌生 发布时间：2012-12-12 21:57:14

  当当五折哦，速速入手

• 作者：半日光辉 发布时间：2014-03-02 19:31:54

  大刘说书中的结尾不是他预想的那个，他预想是所有的小宇宙都归还了物质，但惟独因为程心留在647宇宙的小小鱼缸而导致整个宇宙无法重启，也就是说圣母在坑了地球坑了太阳系后，又坑了全宇宙。

• 谁能比我更懂猫！都能，都能。。。

  作者：肉卷大爷 发布时间：2020-05-09 19:09:24

• 望洋兴叹而已

  作者：邪帝兒 发布时间：2009-02-08 20:22:24

  没有看这部书的人，不可以谈智谋，说生活。哪怕是一知半解，也无不被他们的故事所感动。2000多年前的人们对生活的理解的深邃遥远，令今人惭愧。