The Idea Hunter pdf mobi txt 2024 电子版 下载

A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. · Shows how to expand your capacity to find and develop winning business ideas · Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" · Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional · Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

Amazon.com Exclusive from the Authors: 10 lessons for anyone embarking on the Idea Hunt, the search for ideas that make a difference

Co-Author Andy Boynton

1. Know your gig. In other words, decide what you’re all about as a professional, and where you want to be heading in your career and projects. Without a concrete sense of purpose and goals, you won’t know what you’re looking for—in the vast jungle of ideas and information. And you’ll be defenseless against the demons of information overload.

2. Don’t let the job, company, or industry define your Hunt for ideas. You want ideas that stand out, and to get them, you have to chart your own course. That means creating your own collection of information and idea sources, different from the sources being tapped by everyone else in your business. Don’t fall victim to the plague of “me too” ideas.

3. Be interested, not just interesting. All of us naturally want to be interesting, but in the Hunt for ideas, being interested in the world around you is of equal or greater importance. Part of being interested is to be careful about the signals you send to idea-bearers, who can be anyone, at any time.

4. Be a “T” rather than a purely “I” professional. The “I” type (think narrow and tight) is deeply versed in a specific area of expertise, while the “T” professional (think extended and broad) has a greater breadth of skills and interests. Both types of professional have much to offer, but “T” people are better at fostering the diverse connections and conversations needed to bring exceptional ideas to the surface.

5. Even if you’re on the right track with an idea, you’ll get run over, if you’re just standing there (to paraphrase Will Rogers). Your ideas are worth little unless they’re in motion, shifting in response to fresh data and conversation, evolving through stages of reflection and prototyping.

Co-Author Bill Fischer 6. Understand that failure isn’t all it’s cracked up to be. In fact, you’ll want to build failure into your Hunt for the best ideas, with the prolific use of prototyping (getting your ideas initially into some rough form). The point is to test your ideas as frequently as possible and to learn rapidly, before committing to a product or program.

7. Get the room right. Arrange your physical workspace in ways that will help you collide with and generate useful ideas. For example, store your hot ideas in folders or piles that are visible. Make sure that the books and materials closest at hand are the ones you need for your current projects.

8. Push the Hot Buttons. Link your idea to something that keeps the boss or client up at night. If you can do that, your idea will have a much better chance of getting noticed and winning acceptance.

9. Think compatibility, or “one revolution at a time.” Be ready to explain how your breakthrough idea fits into “the way we do things around here.” An idea that requires too much change in an organization may never see the light of day.

10. Focus on “Try-ability.” Make it easy for people to try out your idea, before buying into it. Think like Apple, which lets people listen to 30-second snippets of music on iTunes before they buy a track or CD. Customers and colleagues are far more likely to sign on if they’re less worried about making a decision they’ll come to regret.

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书籍介绍

A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. · Shows how to expand your capacity to find and develop winning business ideas · Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" · Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional · Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

Amazon.com Exclusive from the Authors: 10 lessons for anyone embarking on the Idea Hunt, the search for ideas that make a difference

Co-Author Andy Boynton

1. Know your gig. In other words, decide what you’re all about as a professional, and where you want to be heading in your career and projects. Without a concrete sense of purpose and goals, you won’t know what you’re looking for—in the vast jungle of ideas and information. And you’ll be defenseless against the demons of information overload.

2. Don’t let the job, company, or industry define your Hunt for ideas. You want ideas that stand out, and to get them, you have to chart your own course. That means creating your own collection of information and idea sources, different from the sources being tapped by everyone else in your business. Don’t fall victim to the plague of “me too” ideas.

3. Be interested, not just interesting. All of us naturally want to be interesting, but in the Hunt for ideas, being interested in the world around you is of equal or greater importance. Part of being interested is to be careful about the signals you send to idea-bearers, who can be anyone, at any time.

4. Be a “T” rather than a purely “I” professional. The “I” type (think narrow and tight) is deeply versed in a specific area of expertise, while the “T” professional (think extended and broad) has a greater breadth of skills and interests. Both types of professional have much to offer, but “T” people are better at fostering the diverse connections and conversations needed to bring exceptional ideas to the surface.

5. Even if you’re on the right track with an idea, you’ll get run over, if you’re just standing there (to paraphrase Will Rogers). Your ideas are worth little unless they’re in motion, shifting in response to fresh data and conversation, evolving through stages of reflection and prototyping.

Co-Author Bill Fischer 6. Understand that failure isn’t all it’s cracked up to be. In fact, you’ll want to build failure into your Hunt for the best ideas, with the prolific use of prototyping (getting your ideas initially into some rough form). The point is to test your ideas as frequently as possible and to learn rapidly, before committing to a product or program.

7. Get the room right. Arrange your physical workspace in ways that will help you collide with and generate useful ideas. For example, store your hot ideas in folders or piles that are visible. Make sure that the books and materials closest at hand are the ones you need for your current projects.

8. Push the Hot Buttons. Link your idea to something that keeps the boss or client up at night. If you can do that, your idea will have a much better chance of getting noticed and winning acceptance.

9. Think compatibility, or “one revolution at a time.” Be ready to explain how your breakthrough idea fits into “the way we do things around here.” An idea that requires too much change in an organization may never see the light of day.

10. Focus on “Try-ability.” Make it easy for people to try out your idea, before buying into it. Think like Apple, which lets people listen to 30-second snippets of music on iTunes before they buy a track or CD. Customers and colleagues are far more likely to sign on if they’re less worried about making a decision they’ll come to regret.

• 作者：Soloist 发布时间：2020-10-25 01:34:24

  前半本反反复复卖惨，后半本倒也让人舒心

• 作者：一口吃掉小蛋糕 发布时间：2013-10-24 17:31:29

  有意思的东西不太多

• 作者：有饭先生。 发布时间：2021-01-14 16:46:58

  产业经济学初步学习

• 作者：透明的心 发布时间：2023-05-30 20:42:05

  从趁势起兵开始，刘邦一路过五关、斩六将:他，识英雄重英雄，登台拜将；他，审时局度厉害，决战垓下；他，鉴前车思过去，轻徭薄赋……一代帝王的格局和智慧，此书尽现……

• 作者：澹兮暖暖 发布时间：2013-02-09 00:41:29

  hehehe

• 作者：晴天胖胖 发布时间：2020-11-19 10:05:18

  不是一本可以随便读读的书 针对六十局的棋谱，江铸久加了很多随笔性质的笔记和注解。 适合打谱用

• 短评

  作者：NADPH 发布时间：2020-04-14 12:02:23

  （想到哪儿扯到哪儿，个人观点）

  这本书开始吸引我的是它的目录，整个目录看下来语言学里重要的大学科几乎都有。还有一个就是紧跟第一章的第二章就是“脑与语言”，我就觉得这个书很有当代眼光。当然，不是说国内写的教材开头不写脑与语言，比如那本很多学校用的《语言学纲要》开头也写了脑与语言了，但叶老诸位也不了解这块儿，写的东西还是“左右脑”，硬着头皮写一段其实还不如不写。这一本我看目录的时候感觉还行。不过等看全文的时候，觉得和国内比肯定好一点，但是还是太语言学。就一直强调“语言存在于大脑左半球的某些特定区域”，这个算Geschwind的Wernicke-Geschwind模型的锅，Geschwind的论文是1969年的，其实早在1988年《Positron emission tomographic studies of the cortical anatomy of single word production》就给Geschwind的模型拆台了。语言的各个部分的单侧化或双侧化是复杂而细致的，虽然我们发现了语言偏侧化的现象，但是同样也看到儿童的大脑还未偏侧化（《The neural basis of language development: Changes in lateralization over age》），以及语言交叉偏侧化的现象。然后本书又讲强调语言能力与其他能力的分离。强调这两个点说明什么呢？说明作者在做证明题，语言学家脑子里已经认定乔姆斯基的普遍语法是真理了。那说是脑科学，其实只是给普遍语法做佐证了。那么现在2020年了，咱们是没有发现大脑里的语言专区，反而看到韵律啊、词汇啊各种东西在不同的脑区，大脑是一个网络呀，随便抓一个，这两天Brain and Language上刚发的《Stronger right hemisphere functional connectivity supports executive aspects of language in older adults》，就用静息态脑功能连接（RSFC）研究出老年人通过增强额下回（LIFG）和大脑右半球的连接提高斯特鲁普效应，弥补年轻人那种左侧颞上回（就韦尼克区）和左额下回连接的优势。所以我觉得教材嘛，你多介绍点技术比多介绍点结论强，因为这个学科还属于日新月异的学科，很多结论都只能当成以后结论的垫脚石。介绍神经语言学和心理语言学怎么玩实验多好，这样就不会让语言学系的学生上了这个课就幻想自己已经知道语言在脑里是怎么回事儿一样了。然后这个书和原版比，几张图片都乌漆嘛黑了，语言学家翻译，一些地方也没说明白。

  然后就是语言学老本行的部分了，我又得夸一夸。这个书每讲一个部分除了举英语和其他语言的例子，还都会贴心得举一下美国手语的例子。这个其实也在一定程度上在告诉学生，别想着语言就说话那玩意儿，打手势也可以产生很正式的语言。给学生活跃思维。

  我得说这书最适合的读者是语言爱好者，而不是学术农民工。每本教材几乎都会有两种材料，一个“干货”，一个是“轶事”。“轶事”是甜的，有助于理解，“干货”是学术农民工以后要使的工具。这本书的优点是“轶事”够足，这样对读者很友好。工具上这本书对于初学者来说也是足够多了，当然事实的世界语言现象确实要比这本书介绍的花样多更多。我自己的感觉本书还是有两个问题，一是本书以分门的方式写的。这个坏处是什么？就是不能很好为学生提供整体性。无论是形态学还是句法，无论是语音学还是音系学，本书都是专题讲的，那么无疑未来学生专门再学某一科时，该书某一专题的知识就被代替了（因为本书一个专题的知识量和深度毕竟比不了一个专著教材）。所以到了最后，这类教材就会无用了。但是如果一个教材能够提供的是以语言为对象的融合性知识，那么它的功能永远不会被替代。即使学过书里所有的专题，基础教材还提供了整个学科里被细分细目之间的互动。其实有时候由于语言学铺张得很大，很多细目之间的交流是成问题的，比如你二语习得创造一个中介语概念，社会语言学创造一个皮钦语概念，这些东西是有一定关系的，但是分门别类使交流成了问题。这本教材上，除了语言学的几个自家本事上“干货”很多，其实很多像语言处理、语言习得、语言变化主要是讲轶事。轶事听了当个乐，实操是不可能的（这也是我觉得本书更适合爱好者的原因）。那你不如把这些东西有机结合到你要教的核心技术上。这样你书里核心技术的篇幅和深度更深刻一点也不会使全书无敌厚。当然这是对一本优秀教材更高的苛刻。然后还是因为本书比较生成，所以有个地方其实蛮古怪的，音系学那块儿呢，又讲了传统结构主义的音位，又用了乔帮主那套底层形式，这两家是犯斗的，不是自洽的，感觉放一块儿不太合适。

  还有一个问题是我们是教给学生真理还是教给学生已有的工具。很大程度上，这本书的真理感很强，比如句法上还是一直在强调乔姆斯基的真理性。这就是我觉得为什么不适合学术农民工的原因了。对于学术农民工来说，未来总是要前进的，要给农民工多提点“工具反思意识”。你教给学生越多“真理”，这些“真理”就越会成为学生的思维背景或者思维定式。这对做学术农民工来说，很多时候是有害的。学生会有幻觉，诶我学会了一个术语，然后能用术语套一套实例了，这是不是就真明白了呢？其实不然。术语和理论是学术的黑魔法，文科能创造一套术语来描写对象，因为是用术语描写的，所以往往给人一种错觉让人觉得已经是在分析了。其实很多时候只是换一种漂亮的说法而已。比如你讲语义饱和，这个术语好像很高级，但其实语言学家知道个鬼的语义饱和的脑原理。另外咱们也知道比如叶斯帕森，一个丹麦人，母语不是英语，但他反而研究英语最好。因为旁人可以看到你思维里默认的东西，其实是可以被分解或者有同类的。教越多的“真理”，学生就越难突破，只能按部就班用“真理”为语言学添砖加瓦，一旦“真理”的基础坍了，那又得新造房子，这倒是创造GDP的好办法。而教给学生工具，并告诉学生这个工具目前有什么缺陷，那更有助于学生在以后的研究中要么把工具改得更好，要么创造新工具。而不只是最低级的只会用固有工具的农民工。

  当然像每章结尾的进阶书目，还有全书最后的术语解释都是洋教材一贯的优良传统。而告诉学生有描写、规定和教学诸范式也是语言学一贯的优良传统，这其实在提醒这本书的后面几个章节，为什么不多采取几个角度或者学派思想来讲某一个细目呢？偏听则暗，兼听则明。

  2020/4/20补 想明白了我想表达的一个意思，现在的学生需要一本普通语言学的教材，对语言学这个学科群，应该掌握的是普通语言学，这是该学科发展出来的成果。当然这个太困难了，文献爆炸的今天每个学者都有短板，除了合作，似乎很难办法展现出当代语言学中普通语言学已有新知识的全貌，以及各内部学科交互网络的全貌。所有普通语言学的知识指向的对象是语言，所以内部学科的交互一定也体现在作为对象的语言这个整体上。这就是上面我想说的“融合性知识”，这种知识可以用于任何一种语言对象（当然很可能是知识中的某个部分适用于某个语言对象），也需要注意全能型的普通语言学不是说语言必然有一个乔姆斯基式的语法贯穿于所有语言，普通的原因是多层次的，有地理上的、通信上的、博弈上的、脑发育上的、文化上的、心理上的等等，语言学可能应该多讲一些通信上的、交流上的东西，因为其他一些东西需要先学其他的基础学科。抽离得讲，普通语言学首先教的是基本不需要其他学科的基础，是本学科自洽的部分的通用的知识。语言学算是一个对象型学科，不像一些学科偏向于方法型。对象型学科的特点在于方法不限。只要能弄明白对象，不一定要使用这个学科已经用过或者常用的工具。所以也需要保持开放工具。所以普通语言学除了教给学生本学科不用其他学科为基础的工具外，最重要的是培养学生发现工具的能力。还有一个问题是学生的知识细度，普通语言学如果知识细度太细，可能体量过大，或者就是过难，所以总体还是培养把语言当成对象，而不是把自己当成规约的观念吧。这对很多学科也适用。

• 瘦也要瘦的有方法

  作者：唐老鹅额江湖骗子 发布时间：2019-06-22 07:51:11

  瘦在现代社会，无疑成为了一种审美，很多人争相变瘦，目的都是一样的，但是变瘦的方法却大不相同，有的运动，有的不吃饭，有的喝减肥茶，甚至有的打肚皮针，减肥方法肯定有好有坏，但是很多人为了变瘦还是会不顾一切。

  

  然而这本《享瘦轻食》教我们如何边吃边瘦，这是多么神奇的事情。从医学的角度来说，要想减肥并不是什么都不吃就能打造完美身材，相反，可能会造成身体各部分的损伤。而这本书不是让我们如何去不吃，而是教给我们如何正确的吃，吃的美味，而且不变胖，资深美食博主一出书果然不一样。

  

  这本书让很多在减肥路上屡受挫折的人们重燃了信心，要相信，只要我们吃的对，肯定我们会得到自己的身材，无论你是什么职业，这本书对于大多数人都是普适的，喜欢这本书，我还要把它推荐给我的亲戚朋友，让大家都有好的饮食习惯，这样自己也会很开心。