Born to Buy pdf mobi txt 2024 电子版 下载
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Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder --This text refers to an out of print or unavailable edition of this title.
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书籍介绍
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder --This text refers to an out of print or unavailable edition of this title.
精彩短评:
作者:略啵略 发布时间:2020-03-16 12:56:16
@2020-03-16 12:56:16
作者:Bógē 发布时间:2021-06-15 00:10:20
有定位、增长黑客的海盗模型、思考快与慢等精华内容的交织。值得一读!
作者:Lee 发布时间:2014-05-15 15:14:54
比电视剧差
作者:蚁楚99 发布时间:2019-09-22 02:36:28
之前觉得这书不好,是因为不知道怎么用,看了一点越看越糊涂,不想看了。。通过老师的讲解后,找到词根词缀学习的方法。。这本书在买了将近5年后,终于开始发挥它的价值。。作用只是跟单词混个面熟,真正学习单词、关于单词的确切意思和用法,还是要在阅读和实践中去学。。
作者:豆友137915296 发布时间:2020-01-22 06:58:08
童年的回忆
作者:[已注销] 发布时间:2011-11-09 06:46:27
就是这本蛋痛的书!!!!烦死了!!!!
深度书评:
素之道。
作者:腥膻 发布时间:2019-04-30 14:40:20
现代社会中,素食者越来越多,素食人群也趋年轻化。素食主义不再是一种宗教和教条,素食者也没有道德优越感,选择素食只是选择了一种有益于自身健康、尊重其他生命、爱护环境、合乎自然规律的饮食习惯,素食已经逐渐成为符合时代潮流的生活方式。
儒家强调“穷则独善其身,达则兼济天下”。穷者如颜回,“一箪食,一瓢饮,在陋巷,人不堪其忧,回也不改其乐。”怎样能“达”?通过“苦其心志,劳其筋骨,饿其体肤,空乏其身”。因此,真正儒者的生活大都生活俭朴,勤俭节约,布衣疏食,乐于清贫。儒者食素,有入世之使命。
一向喜好老庄之学,所谓“乘天地之正,而御六气之辩,以游无穷者”。 道家因其顺其自然,接近自然,崇尚自然,所以认为荤腥使人气浊,而食素使人气清。李渔在《闲情偶寄》中记:“饮食之道,脍不如肉,肉不如蔬,亦以其渐近自然也。草衣木食,上古之风,人能疏远肥腻,食蔬蕨而甘之,腹中菜园,不使羊来踏破,是犹作羲皇之民,鼓唐虞之腹,与崇尚古玩同一致也。”吾辈视笠翁先生为前辈知音。道家食素,有出世之超脱。
而影响中国食素最大的莫过于佛学。不过,在印度,早期佛教并不禁荤。于小乘佛教中,更有“三净肉”之说,即眼不见杀、耳不闻杀、不为己杀之肉,可食。而中国大乘佛教特别注重杀生,所谓“诸罪之中,杀罪最重;诸功德中,不杀为第一”。虔诚的佛教徒梁帝萧衍更是大力提倡食素。萧皇帝认为“食肉者,断大慈悲种”,强调要有慈悲之心。亦以身作则,每日只吃些豆羹粗粝,同时动用法律去惩治那些不食素的佛教徒。中国佛教徒食素,应自萧衍始。只是天意弄人,老皇帝没想到自己竟会饿死宫中。礼佛者食素,有修心之奥义。
本书作者素愫,人称“素愫仙厨”“愫小仙”,不多食人间烟火,以生蔬果为主食。
不多有社交应酬,以美食谱为主业。
书由蒸、煮、煎/炸、拌、生食/半生食、汤、五谷杂粮、无糖点心甜品8个部分组成,图文并茂,装帧精美。另有作者的暖心文字,读者的精彩故事,美文与美食同享。
本书给一直还在观望徘徊、不知所措、不知下一顿吃什么的人,提供了一个非常明确、简单、可操作的指导。细读之,不但可以迅速学会,还可以举一反三,创造自己喜欢的食谱,同时收获美味、健康与身心的提升。
食素之道理,显而易见。而意不坚,受其惑。心性动摇也。唯有修身养性,以静本心。
呵呵,thesis的theory。
作者:婴 发布时间:2016-09-03 15:02:43
kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!
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