POWER OF SOCIAL NETWORKING, TH(ISBN=9780307449405) 英文原版 pdf mobi txt 2024 电子版 下载

　　The book that catches the crest of Web 2.0 and shows how any

business can harness its power by increasing whuffie, the store of

social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook

and Twitter, and has heard about someone who has used them to grow

a huge customer base. Everyone wants to be hands-on, grassroots,

and interactive, but what does this mean? And more to the point,

how do you do it?

As one who has actually launched a company using the power of

online communities, and who now advises large and small companies,

Tara Hunt (named by the San Francisco Chronicle, along with

luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is

the perfect person to do this book.

While The Whuffie Factor will traverse the landscape of Web 2.0

and show how to become a player, it is not just another book about

online marketing. People see the huge business potential of the

online world and the first impulse is: Let’s throw a bunch of money

at it. To which Tara Hunt says: “Stop! Money isn’t the capital of

choice in online communities, it is whuffie–social capital–and how

to raise it is at the heart of this book.” In the Web 2.0 world,

market capital flows from having high social capital. Without

whuffie you lose your connections and any recommendations you make

will be seen as spam–met with negative reactions and a loss of

social capital.

The Whuffie Factor provides businesspeople with a strategic map

and specific tactics for the constantly evolving, elusive, and, to

some, strange world of on?line communities. By connecting with your

customers through community interaction, you’ll raise your social

capital, create demand, and sell more product. Consumer loyalty is

a direct result of whuffie. With great stories of online business

successes and cautionary tales of major missteps–recording

industry, anyone?–Tara Hunt reveals how social networking has more

influence over buying decisions than any other marketing tool and

how your business can tap into the vast world of Web 2.0 to build

an unshakable foundation for twenty-first-century-style online

success.

For those without millions–even thousands–to throw around, here

is a fresh perspective for using social networks to help build a

business whether you are a start-up or a Fortune 500 giant. Even

those in big rich companies need to learn how to be effective and

not waste their money. For them–as well as the entrepreneur–The

Whuffie Factor is an eye-opening guide to a world they probably

don’t understand all that well.

From the Hardcover edition.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：POWER OF SOCIAL NETWORKING, TH(ISBN=9780307449405) 英文原版在线阅读

在线听书地址：POWER OF SOCIAL NETWORKING, TH(ISBN=9780307449405) 英文原版在线收听

在线购买地址：POWER OF SOCIAL NETWORKING, TH(ISBN=9780307449405) 英文原版在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle , along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.

While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is whuffie–social capital–and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam–met with negative reactions and a loss of social capital.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of online communities. By connecting with your customers through community interaction, you’ll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps–recording industry, anyone?–Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

For those without millions–even thousands–to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them–as well as the entrepreneur– The Whuffie Factor is an eye-opening guide to a world they probably don’t understand all that well.

From the Hardcover edition.

• 作者：慧慧大魔王 发布时间：2021-01-31 21:34:07

  理论扎实，案例不水，可以反复研究

• 作者：树上霜 发布时间：2022-02-27 00:39:20

  综述了景观设计的历史、范围与类型，其实设计和小说电影是类似的，在各自的语言容器中，讲述现实、爱情、科幻、童话等不同题材的故事。不过比起后者的作者性，前者的受众地位要更高一些，换句话说，艺术是实现自我表达，而设计是为他人而作。

• 作者：郑荆沙 发布时间：2012-03-07 11:06:34

  对于一个歌手在试音、排练和演出前、中、后的要点讲解，虽不算很细致但还算全面，全书仅100页，后半部分的谏言有参考价值。

• 作者：Michel 发布时间：2011-07-05 00:22:08

  另一本08年的好一些，买了这本好几年以后忍不住买了那本

• 作者：Ying 发布时间：2012-03-28 15:41:10

  via 李泽。终于看完这个大部头了，比较教材式。把心理学各个树尖掠了一遍。

• 作者：绿毛 发布时间：2018-05-30 00:31:48

  对皇帝的迷信，和对任何偶像的迷信一样，对普通人来说，是必需品。一旦失去了神仙皇帝的庇护，哪怕是失去为他奉献牺牲的可能，生活好像就变得不能忍受了。这是上个世纪之初的核心命题。到了这个世纪，人的空虚与无聊，命运之荒诞不经，更加骇人。

• 一个孤独的灵魂与战时中国

  作者：小克 发布时间：2022-09-10 15:50:26

• 看了《李宗仁回忆录》，也看了《天下第一谤书：李宗仁回忆录批判》

  作者：天地悠悠 发布时间：2012-06-25 14:36:36

  相对而言，《李宗仁回忆录》用词比较中肯，比较努力用客户的词句来叙述，全书体系也比较严谨，知识他和蒋介石的恩怨这一部分确实不好说，但总体上他对蒋介石还是有褒有贬，贬多于褒。而《天下第一谤书：李宗仁回忆录批判》使用了太多的倾向性词语，比如标题就是“口是心非、老奸巨猾”，而且着墨重点也是在于1945年后国共内战的事情，这一事情十分复杂，谁对谁飞难以分说。但是1945年之前的李宗仁，我认为正面的比负面要多。论能力：

  政治能力：他善于团结下属，比如白、黄两人原本不是他的体系，甚至是萍水相逢，而后能够在一起20年之久，还合力统一广西，实属不易。反观广东那边，名将如云：陈炯明、李济深、陈济棠、陈铭枢、张发奎、薛岳、蒋光鼐、叶挺、邓演达、邓龙光……，个个能征善战，但是没人能够统一广东，都先后被老将利用，自相残杀，最终又先后被老将各个击破。回忆录中，李宗仁肯定桂军的战力，也没有否认四军在北伐中的战力。广西兵作战能力在中国的近代史上也是有名的，据说是最难对付的部队。李说桂军和四军是北伐中出力最多的，这个说法该没错。但是第四军出的名将实在太多啦，包括后来的林彪。这个事桂军所不能比的。

  权术：广西历来是个贫苦的地方，工商业不发达，读书人也少，因此广西人相对朴实。即使现在的广西人，总体来讲是蛮朴实的。而浙江人就不一样，不管以前和现在，都是很精明的一个群体。李出自广西农民家庭，蒋出浙江富商家庭。从背景上粗略的看，李在权术方面不能说没有，但是跟蒋应该是没法比。

  作战指挥：李宗仁在这方面算是中规中矩，没见什么神来之笔，很多时候是因为他的兵比较勇敢。白崇禧在表现更加出彩，但也仅限于军阀战争期间，抗战中鲜有什么表现，所指挥的淞沪会战也一般而已。