Free Prize Inside（内部免费奖） pdf mobi txt 2024 电子版 下载

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

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Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside , Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. Its a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But todays consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovationa free prize inside. You dont have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You dont have to be a geniusyou just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. Were all marketers now, no matter what our job titles. With Godins help, we can find the free prize that will transform our companies.

• 作者：洛生 发布时间：2021-03-10 10:22:26

  还可以

• 作者：Adobe Anna 发布时间：2023-10-03 11:55:37

  挺好的

• 作者：作首寻常歌 发布时间：2018-07-26 13:16:44

  之前评得有些草率，先挂个5星，等看完了再评。

  2018.07.26 读完，属于历史知识普及类的通俗小说，中规中矩吧。

• 作者：楚大刀 发布时间：2018-06-01 09:29:52

  书不错，设计有趣，深入浅出。页码特少，原价慎买。

• 作者：Connie_Connie 发布时间：2024-01-25 19:14:43

  1.2.

  70年代受石油危机的影响，福利国家这一概念备受质疑，因为国家无法在维持社会福利和公共产品的同时实现经济增长和利润。福特主义所倡导的稳定工作也因此变得脆弱，大量不稳定就业涌现，打破了福特主义盛行时所构造出来的社会经济秩序。西方国家纷纷抛弃福特主义政治体系，转而投入全球化的浪潮中，在发展中国家寻求新的利润增长点2.新自由主义的盛行加速了全球化的浪潮，各个国家都渴望在他处压缩生产成本，找到新的利润增长点。在这个过程中，第三世界的国家被迫在全球生产网络中降低劳动力的价格，以吸引发达国家的资本进入，具体的做法包括为外国资本提供劳工的工作灵活性，以及相关政策和法律方面的支持。国家成为资本的“帮凶”，压制与管束工作者的集体行动，增强劳动力的去组织化。不稳定就业的核心，在于他们社会保障水平较低。

• 作者：声名狼藉的我 发布时间：2019-03-10 17:17:03

  书是挺漂亮，内容真是。

• 平庸之美

  作者：巴特尔 发布时间：2010-02-03 20:41:23

• 馬霞的「天下貨幣」- 揭穿皇帝沒有穿衣服的小孩

  作者：Michelle師偉 发布时间：2021-03-15 06:09:03