Strategic Management of E-Business 电子商务的战略管理 pdf mobi txt 2024 电子版 下载

Strategic Management of eBusiness discusses the role and value of the strategic management of e-business.It is written from a post-dotcom crash perspective and presents and organisational focus on the use of e-business and its company s business activities, existing business networks and supply chains,managing and improving customer relationships, and enhancing the company's financial performance.

This new book provides students with the necessary strategies and models for

identifying, planning, implementing and managing successful e-business initiatives.

The text is aimed at students of information technology, e-business and management.

It provides a holistic corporate view of e-business and the need for the various business units to work together to achieve specific business initiatives.

Preface

About the authors

Acknowledgements

CHAPTER 1 Introduction

Introduction

Defining e-commerce and e-business

Issues to consider regarding e-commerceand e-business

E-business: new phenomenon or natural progression?

Perspectives on e-commerce and e-business

Classification of organisational types and e-commerce

Business uses of the Internet

Stage 1: no presence

Stage 2: static online presence

Stage 3: interactive online presence

Stage 4: electronic commerce

Stage 5: internal integration

Stage 6: external integration

Potential costs and benefits of e-commerce

thinking strategically: The florist's dilemma: adopt e-commerce or not?

Determinants of e-commerce and

e-business success

Profitability

Planning

Re-engineering of processes

Management of knowledge resources

Developing and sourcing capabilities

Proactive uptake of technologies

IT and e-business governance processes

Summary

key terms

discussion questions

note

suggested reading

references

CHAPTER 2 Adopting appropriate e-business models

Introduction

What is a business model?

Customer management

Product and service portfolio

Processes and activities

Resources, capabilities and assets

Suppliers and business networks

Financial viability

thinking strategically: The importance of understanding your business model

Examples of business models

The Direct-to-Customer model

The Intermediary model

Components of the business model framework

The Content Provider model

Implications for managers

Conclusion

hey terms

discussion questions

suggested reading

references

case study: Stories from the Bush and Surf-an e-business adventure

CHAPTER 3 E-business strategy formulation

CHAPTER 4 E-business strategy for small and medium-sized enterprises

CHAPTER 5 Organisational tranformation enabled by information technology and the Internet

CHAPTER 6 Transforming external relationship with suppliers

CHAPTER 7 Transforming external relation ships with customers

CHAPTER 8 Strategies for managing information and knowledge in e-business

CHAPTER 9 Strategic sourcing of resources,capabilities and competencies

CHAPTER 10 E-business and strategic business networks

CHAPTER 11 Mobile computing

CHAPTER 12 IT governance:delivering value from e-business

Index

Dr Judy McKay has a PhD from the University of Queensland. She is currently in

the School of Information Management and Systems in the Faculty of Information

Technology at Monash University. Judy teaches e-commerce and IT management to

MBA students and

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书籍介绍

Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution

• 作者：应物兄 发布时间：2023-12-21 23:45:25

  年度最佳

• 作者：存白 发布时间：2017-06-12 08:41:43

  3.5吧～有点薄。花的释义很美。人生哲理性很强。意境很美。看这本书算是阴差阳错。我是想看《花镜》来着的，但是没找到。想看《花镜》的原因是 《无罪》里有提到《花镜》的句子。

• 作者：padma 发布时间：2011-12-12 09:30:03

  可惜都不记得了，要重读

• 作者：Whale 发布时间：2012-05-13 21:43:56

  安排不错 一个故事 一些启示

• 作者：Tzy 发布时间：2023-04-19 16:59:21

  一百年前中国西北可由此窥见一斑

• 作者：wonaixiaozheng 发布时间：2022-03-06 18:54:08

  管理入门，以民营为主

• 大家买这个版本吧

  作者：mike 发布时间：2013-02-18 22:13:54

  在亚马逊上发表了同样的入手初评，想想还是搬运过来比较好，方便大家

  在卓越买的11th Edition版本（入手时售价150元），而非卖的很火的Laminated Cover

  后者价格便宜十多元，但我不想为那蝇头小利去买一本被海关糟蹋了的宝典

  网上被喷的最狠的就是Laminated Cover，敏感词条几乎全被涂改，若只是单个的词条被涂黑倒没什么关系，不影响使用。可恨之处就在于，涂黑之后连带着把相邻的书页也污染了，一连数页黑，是可忍孰不可忍！

  去拿快递的路上我还是很紧张的，毕竟第一次买，担心到手的版本和所谓的阉割版落得同样的命运。书刚送到手时是塑封好的，没有被拆过的痕迹，当着快递小哥的面，对照着网上盛传的被涂改的那些页数一页一页地检查

  Dalai，ROC，等等十多条敏感词汇全无涂改痕迹，Taiwan在书后所附的Geographical Names里面

  书侧面该有的便于快速查词的凹槽以及红点防伪都有，书的外壳也是硬壳，整本书很完美，真的很完美

  Laminated Cover是被阉割版本，从外观上看就和这个版本不一样，手头这个版本外壳花花的印了很多东西而不是LC那种单一的红

  米国的amazon.com上貌似也只有手头这个版本在出售 =。=

  生命在于少折腾，大家还是买这个版本吧。

  ps 今天刚发现词典的第二页就是Registration Code，可以去官网注册下载数字版本，真心好啊。

• 写小说的都意淫，但千万别手淫，读者也一样，对身体不好

  作者：一叶障目 发布时间：2019-03-16 11:12:19

  小时候自己拿零花钱买的书，文字生动，非常好看的一本书，在抗日战争小说里属于上乘之作。农民的想法和表现都很接地气，不知道有人说的浮夸是从哪看来的。缺点是这类书都有的，但就像写高考作文，你总要点题。本来觉得能给三星半，加半颗童年的回忆，另外一颗是给那些装逼犯的。回到题目，写小说的你不能虚构，那就不要写了，所以要适度意淫，让读者感觉过瘾又很真实。但是作者写出手淫的感觉就不好了，光顾自己爽，完全没有考虑别人的感受，那就是烂小说了，当然你手淫的感觉写的特别出色，让读者看着也高潮了，那算我没说，请继续。读者也一样。