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Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy Gray. Sony’s role in the evolution of electronics over the half a century is undeniable, offering the world the first transistor radio, the first portable stereo, the first home video-game console using three-dimensional graphics, among others. This book tells the story of Sony’s past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees. The rapid changes in technology and the advent of the Broadband Age have made it difficult for Sony to rest on the laurels it earned in the past. But even as Sony strives to develop beyond traditional realms of a consumer-electronics company to become a global giant of broadband entertainment, one constant will almost always remain within the company’s culture, and that is Sony’s drive to think outside conventional wisdom and capture consumers’ imagination, continuing to make them see products and exclaim, “Ah, it’s a Sony!” Shu Shin Luh is a freelance journalist who writes regularly about technology, management and corporate governance issues around Asia. She contributes to publications such as the South China Morning Post, the China Post, the American Lawyer Magazine and the Corporate Counsel Magazine, and has won awards for her reporting on consumer rights issues. She has worked for the Asian Wall Street Journal and the Washington Post. Currently, she lives in Taipei, Taiwan.

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Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy Gray. Sony’s role in the evolution of electronics over the half a century is undeniable, offering the world the first transistor radio, the first portable stereo, the first home video-game console using three-dimensional graphics, among others. This book tells the story of Sony’s past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees. The rapid changes in technology and the advent of the Broadband Age have made it difficult for Sony to rest on the laurels it earned in the past. But even as Sony strives to develop beyond traditional realms of a consumer-electronics company to become a global giant of broadband entertainment, one constant will almost always remain within the company’s culture, and that is Sony’s drive to think outside conventional wisdom and capture consumers’ imagination, continuing to make them see products and exclaim, “Ah, it’s a Sony!” Shu Shin Luh is a freelance journalist who writes regularly about technology, management and corporate governance issues around Asia. She contributes to publications such as the South China Morning Post, the China Post, the American Lawyer Magazine and the Corporate Counsel Magazine, and has won awards for her reporting on consumer rights issues. She has worked for the Asian Wall Street Journal and the Washington Post. Currently, she lives in Taipei, Taiwan.

• 作者：evanse 发布时间：2018-07-13 22:37:23

  虽然标题只是其中一章，前后章节跨度从太祖到仁宗，而且更像论文集，很多描述在不同章节反复出现，但作者功底很扎实，不是通俗历史而是对某些细节问题的考究，很值得一读

• 作者：沈书枝 发布时间：2018-05-25 20:26:54

  是很好的参考。

• 作者：VeraTulips 发布时间：2013-11-24 00:47:29

  不喜欢这个风格，绘画过于写实粗糙，感觉像小学时候画的钢笔画。

• 作者：Magi 发布时间：2012-12-26 14:26:49

  重复信息的堆砌。日本有我们没有的信息系统介绍篇幅太多无意义

• 作者：白彦衡 发布时间：2013-07-30 22:00:14

  基础性史料辑录工作。

• 作者：恰妮斯虫 发布时间：2022-02-09 22:34:31

  花了三四个小时来证明自己果然不爱看推理，但前两个短篇还可以。腰封文案太具有诱惑性了：全国书店店员评选超想卖的书！不落俗套、疯狂反转！（有这么夸张吗？这本推理书中的嫌疑人总是会不断冒出新的人物，一般推理书也会这样吗？

• 萝卜白菜各有所爱

  作者：水秀乡 发布时间：2014-02-22 23:50:14

   

      手头的书是《看就业选专业——报好高考志愿2014版》，拿到书后很好奇的一点就是，历年的版本相差在哪里？每年的就业趋势对本年度高考志愿的填报影响有多大？换句话说，如果我是一名应届生，拿到的是2014年的就业市场统计与分析，但我到毕业的时候，这份分析的结果可能就已经失去参照的价值了。

      所以，对我来说，真正关心和真正有用的可能是3——年间的就业趋向和差距的分析。而不仅仅限于本年度，限于当下。

      在全书五章的内容分布中，涵盖了大量的数据调研与分析的结果，应该说麦可思研究院的工作做得还是很扎实很全面的。

      就我的阅读感受而言，最感兴趣的是第二章——专业”就业详单”。其中的专业就业情况概览、专业“红黄绿牌”、从“毕业后做什么”看专业几个板块，是全书的精华所在。抛开之前我谈到的因时间因素可能导致的变化因素，“各专业毕业生从事的职业”和“各专业毕业生所进入的行业”这两个小节，对于专业与就业的对位关系展现得比较清晰，可以使很多高考生对未来的职业有一个基本的了解，而不至望文生义，看到一个专业的名称就去盲目地填报。

      本来我很感兴趣的还有一个章节，即——从职业规划入手选专业。这一点是我国学校对学生进行职业生涯教育长期以来的短板。但书中提供的职业兴趣的测试题，首先从数量上分析，问题的总量不够，使得职业分布难以拉开差距；第二，问题的指向性不够清晰，导致结果含糊不确定。找了不同的几个人测试后，雷同较多，试题的准确率和精确性需要提高。

      这是对我来说的观感。但是对不同的人来讲，有着不同的阅读需求。可能有的人对于薪资比较看重，有的人对于专业对口较为在意，有的需要因性别做出不同选择，有的关注就业的满意度，而有的可能并不在意就业，考虑选择专升本、读研、留学等深造渠道，还有的更倾向于自主创业，对于以上的种种问题，书中都有具体的调研结果以供参考。

      书中第五章是关于填报高考志愿时常见问题的解答，其中，对于“怎样填志愿保证考生有书读、怎样拉开几个志愿间的梯度、如何填报第二志愿”这几个问题的回答，就我的理解而言，操作性比较强。

      对类似于这样的实用性书籍而言，就是萝卜白菜各有所爱了，自己需要什么“菜”就挑什么呗。

• 家住吴门，久作长安旅

  作者：lives 发布时间：2019-04-18 17:02:52