草图大师SketchUp2020效果表现与制作案例技能实训教程 pdf mobi txt 2024 电子版 下载

《草图大师SketchUp2020效果表现与制作案例技能实训教程》以实操案例为单元，以知识详解为线索，从SketchUp最基本的应用讲起，全面细致地对建筑与景观的制作方法和设计技巧进行了介绍。全书共9章，通过案例介绍了自定义工具栏、天空效果的制作、罗马柱模型的制作、根据照片制作建筑模型、场景漫游动画的制作、酒桶材质的制作、居室轴测模型的制作、小型别墅效果的制作、小区建筑场景效果的制作。理论知识涉及SketchUp入门知识、基础操作与显示设置、基本绘图工具、高级建模工具、辅助建模工具、材质与贴图、文件的导入与导出等，大部分章节还安排了针对性的项目练习，以供读者练手。 全书结构合理，用语通俗，图文并茂，易教易学，既适合作为高职高专院校和应用型本科院校计算机辅助设计及艺术设计相关专业的教材，又适合作为广大设计爱好者的参考用书。

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：草图大师SketchUp2020效果表现与制作案例技能实训教程在线阅读

在线听书地址：草图大师SketchUp2020效果表现与制作案例技能实训教程在线收听

在线购买地址：草图大师SketchUp2020效果表现与制作案例技能实训教程在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

《草图大师SketchUp2020效果表现与制作案例技能实训教程》以实操案例为单元，以知识详解为线索，从SketchUp最基本的应用讲起，全面细致地对建筑与景观的制作方法和设计技巧进行了介绍。全书共9章，通过案例介绍了自定义工具栏、天空效果的制作、罗马柱模型的制作、根据照片制作建筑模型、场景漫游动画的制作、酒桶材质的制作、居室轴测模型的制作、小型别墅效果的制作、小区建筑场景效果的制作。理论知识涉及SketchUp入门知识、基础操作与显示设置、基本绘图工具、高级建模工具、辅助建模工具、材质与贴图、文件的导入与导出等，大部分章节还安排了针对性的项目练习，以供读者练手。 全书结构合理，用语通俗，图文并茂，易教易学，既适合作为高职高专院校和应用型本科院校计算机辅助设计及艺术设计相关专业的教材，又适合作为广大设计爱好者的参考用书。

• 作者：知蛛養殖與按摩 发布时间：2018-10-21 13:15:10

  我也总算添加了基本法学的书来豆瓣了。毕业论文

• 作者：遥 发布时间：2013-08-04 17:53:57

  书本身还是很有意思的，但是特么翻译还能再烂点么！

• 作者：枫 发布时间：2024-02-20 12:30:38

  对于考察俄国资本主义的发展而言，这本书具有一定的价值。

• 作者：高明的愚人 发布时间：2020-11-26 23:01:35

  柏拉图不入选自由及其背叛真是可惜了，不过他似乎本来就站在自由主义及民主制度的对立面。理想国篇看得我头皮发麻，柏拉图在文艺上的理想国于我，或于大多数人而言与地狱无异。其对言论文化思想的审查乃至控制很难不让人提出质疑，而所谓正本清源，试图从源头上人为制造清渠活水，美其名曰为了下一代的教育，与某时某地又何其相似，历史上如此极端的实践似乎也寥寥无几。其提出的对语言的简化与阉割甚至可以直接快进到1984，这样创造出来的活水毋宁说是死水。最崇高的理想时常会走向最极端的邪恶，游走在山巅时脚下却是深渊。

  虽然我对纯唯心的部分不甚感冒，比如斐德若篇的爱情理论，伊安篇的灵感说於我心有戚戚，不过朱光潜却对其大加批判。朱光潜的题解及译后记大多鞭辟入里，但因写于1962年，还是难以跳脱出时代的局限与意识形态的窠臼。

• 作者：桥本良彦 发布时间：2021-09-16 20:14:24

  久违的北山。同名作、晃晃妖、玫瑰花三篇比较好看，另外三篇略无聊。晃晃妖最佳，清淡而浪漫的情感，虽然并不炽烈，甚至方方面面都很单调简约，但还是会觉得，写的真好，多写点）

• 作者：龙泉寺图书馆 发布时间：2010-05-26 12:42:17

  崔晓姗于2010年5月21日捐赠

• 做人做事的普遍原则

  作者：Hammer_ 发布时间：2012-02-03 18:21:57

  Before we commence reading How To Win Friends And Influence People, we should first realize that this book had been written to be used to as textbook for the author's course in Effective speaking and Human relationship and it still used for today.

  So please not categorize this book as Self-help or Motivational book which often be degraded by those who unceasingly declaim how badly they hate this sort of things.

  Dealing with people is probably the biggest problem we face, especially if you are in business. Those principles can apply to all walks of people.

  If you wish to get the most out of this book, there is one indispensable requirement, one essential infinitely more important than any rule or technique. Unless you have this one fundamental requisite, a thousand rules on how to study will avail little.

  What is this magic requirement? Just this: a deep, driving desire to learn, a vigorous determination to increase your ability to deal with people.

  Once you believe,that works.

  “Education,” said the author “is the ability to meet life’s situations,”

  If by the time you have finished reading the first three chapters of this book- if you aren’t then a little better equipped to meet life’s situations, then I shall consider this book to be a total failure so far as you are concerned. For “the great aim of education,” said the author, “is not knowledge but action.”

  And this is an action book :)

  ----------------------------------

  readingnote:

  第一大章：怎样赢得朋友

  原则一：永远不要去批评别人

  很精辟，我们应该转换方式，让他们自己发现，或者用一种温和，婉转的方式，反之就算是中肯的批评也是有害无利

  1.ninety-nine times out of a hundred, people don’t criticize themselves for anything, no matter how wrong it may be.

  2.Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment

    

  3.Let’s realize that the person we are going to correct and condemn will probably justify himself or herself, and condemn us in return or, like the gentle Taft, will say: “I don’t see how I could have done any differently from what I have.

  4.每当我们想要批评别人的时候，想想这句话：“I don’t see how I could have done any differently from what I have”Judge not, that ye be not judged

  5.最真诚的忠告------勿责人，常思已过：Do you know someone you would like to change and regulate and improve? Good! That is fine. I am all in favor of it, But why not begin on yourself? From a purely selfish standpoint, that is a lot more profitable than trying to improve others - yes, and a lot less dangerous. “Don’t complain about the snow on your neighbor’s roof,” said Confucius, “when your own doorstep is unclean.”

  6.每个人都是感性的动物：When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.

  7.我们应该做的：Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism and it breeds sympathy, tolerance and kindness. “To know all is to forgive all.”

  ------------------------------

  原则二 如何与人打交道---Give honest and sincere appreciation

  1、（有道理！）There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it. Remember, there is no other way.

  2.每个人都得到赞扬啊：The deepest principle in human nature is the craving to be appreciated.The desire for a feeling of importance is one of the chief distinguishing differences between mankind and the animals

  3. 赞扬和奉承的区别：The difference between appreciation and flattery? That is simple. One is sincere and the other insincere. One comes from the heart out,the other from the teeth out. One is unselfish,the other selfish. One is universally admired, the other universally condemned.

  4.多点发自内心的感激，别吝啬对我们爱的人的赞扬：When we are not engaged in thinking about some definite problem, we usually spend about 95 percent of our time thinking about ourselves. Now, if we stop thinking about ourselves for a while and begin to think of the other person’s good points, we won’t have to resort to flattery so cheap and false that it can be spotted almost before it is out of the mouth

  5. 真的是这样呢：Let’s cease thinking of our accomplishments, our wants. Let’s try to figure out the other person’s good points. Then forget flattery. Give honest, sincere appreciation. Be “hearty in your approbation and lavish in your praise,” and people will cherish your words and treasure them and repeat them over a lifetime -repeat them years after you have forgotten them

  ------------------------------------------

  原则三. 去谈论人家感兴趣的事----Arouse in the other person an eager want

  1.少谈自己，谈大家的兴趣和利益所在：So the only way cm earth to influence other people is to talk about what they want and show them how to get it. Remember that tomorrow when you are trying to get somebody to do something. If, for example, you don’t want your children to smoke, don’t preach at them, and don’t talk about what you want? but show them that cigarettes may keep them from making the basketball team or winning the hundred-yard dash.（销售的人应该学学，学会从他人的角度看问题）

  2.If out of reading this book you get just one thing- an increased tendency to think always in terms of other people’s point of view, and see things from their angle - if you get that one thing out of this book, it may easily prove to be one of the building blocks of your career.

  3、我们的目的不是为了操纵人，而是实现双赢：Looking at the other person’s point of view and arousing in him an eager want for something is not to be construed as manipulating that person so that he will do something that is only for your benefit and his detriment

  ----------------------------------

  第二大章：怎样让人喜欢你

  原则一：Become genuinely interested in other people--对他人感兴趣

  1.If we want to make friends, let’s put ourselves out to do things for other people -things that require time, energy, unselfishness and thoughtfulness

  2.If we want to make friends, let’s greet people with animation and enthusiasm. When somebody calls you on the telephone use the same psychology

  -------------------

  原则二：经常微笑

  1.Actions speak louder than words, and a smile says, “I like you, You make me happy. I am glad to see you.”That is why dogs make such a hit. They are so glad to see us that they almost jump out of their skins. So, naturally, we are glad to see them. A baby’s smile has the same effect

  2.A man without a smiling face must not open a shop.”Your smile is a messenger of your good will. Your smile brightens the lives of all who see it. To someone who has seen a dozen people frown, scowl or turn their faces away, your smile is like the sun breaking through the clouds. Especially when that someone is under pressure from his bosses, his customers, his teachers or parents or children, a smile can help him realize that all is not hopeless -that there is joy in the world.

  --------------------------------

  原则三：记住别人的名字

  Remember that a person’s name is to that person the sweetest and most important sound in any language

  ----------------------

  原则四： 做一个好的听众，让别人去谈论自己（Be a good listener. Encourage others to talk about themselves）

  So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.

  Remember that the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems. A person’s toothache means more to that person than a famine in China which kills a million people. A boil on one’s neck interests one more than forty earthquakes in Africa. Think of that the next time you start a conversation

  ---------------------

  原则五：谈别人感兴趣的事（Talk in terms of the other person’s interests. ）

  -----------------------

  原则六：承认对方的优点和对自己的重要性（Make the other person feel important-and do it sincerely）

  The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely. Remember what Emerson said: “Every man I meet is my superior in some way. In that, I learn of him.

  -------------------------------

  第三大章：How to Win People to Your Way of Thinking

  原则一：避免和人辩论，因为你永远不会赢---这个，偶觉得还是方式的问题，不过还是尽量避免好了，因为没啥意义啊！：）The only way to get the best of an argument is to avoid it

  You can’t win an argument. You can’t because if you lose it, you lose it,and if you win it, you lose it. Why?Well, suppose you triumph over the other man and shoot This argument full of holes and prove that he is non compos mentis.Then what? You will feel fine. But what about him? You have made him feel inferior. You have hurt his pride. He will resent your triumph. And A man convinced against his will Is of the same opinion still

  If you argue and rankle and contradict, you may achieve a victory sometimes, but it will be an empty victory because you will never get your opponent’s good wil

  -----------------

  独立一段，关于怎样应对argument的建议：

  一 不同的见解是有益的：Welcome the disagreement. Remember the slogan, “When two partners always agree, one of them is not necessary.” If there is some point you haven’t thought about, be thankful if it is brought to your attention. Perhaps this disagreement is your opportunity to be corrected before you make a serious mistake.

  二：(别相信你的第一直觉印象--适用于异见）Distrust your first instinctive impression. Our first natural reaction in a disagreeable situation is to be defensive. Be careful. Keep calm and watch out for your first reaction. It may be you at your worst, not your best

  三（控制你的脾气）Control your temper. Remember, you can measure the size of a person by what makes him or her angry. Listen first. Give your opponents a chance to talk. Let them finish. Do not resist, defend or debate. This only raises barriers. Try to build bridges of understanding. Don’t build higher barriers of misunderstanding.

  四：求同存异：Look for areas of agreement. When you have heard your opponents out, dwell first on the points and areas on which

  you agree.

  五：诚实： Be honest, Look for areas where you can admit error and say so. Apologize for your mistakes. It will help disarm your

  opponents and reduce defensiveness.

  六：Promise to think over your opponents’ ideas and study them carefully. And mean it. Your opponents may be right. It is a lot easier at this stage to agree to think about their points than to move rapidly ahead and find yourself in a position where your opponents can say: “We tried to tell you, but you wouldn’t listen.”

  七：感谢你的对手：Thank your opponents sincerely for their interest. Anyone who takes the time to disagree with you is interested in the same things you are. Think of them as people who really want to help you, and you may turn your opponents into friends.

  八：给点时间给对方（很重要，很多时候回头看，会觉得当时狠傻，没必要为这问题吵，也从另一方面得出，和人去争论什么，真的没啥意义）Postpone action to give both sides time to think through the problem

  ---------------------------

  原则二：别告诉别人自己比他们要高明

  这段狠有哲理，别证明自己比其他人聪明，就算知道，也别告诉他

  That is a challenge. It arouses opposition and makes the listener want to battle with you before you even start. It is difficult, under even the most benign conditions, to change people’s minds. So why make it harder? Why handicap yourself? If you are going to prove anything, don’t let anybody know it. Do it so subtly, so adroitly, that no one will feel that you are doing it.

  This was expressed succinctly by Alexander Pope: Men must be taught as if you taught them not And things unknown proposed as things forgot.

  Over three hundred years ago Galileo said: You cannot teach a man anything? you can only help him to find it within himself.

  As Lord Chesterfield said to his son: Be wiser than other people if you can? but do not tell them so.

  （勇于承认错误是最对的）You will never get into trouble by admitting that you may be wrong. That will stop all argument and inspire your opponent to be just as fair and open and broad-minded as you are. It will make him want to admit that he, too, may be wrong

  ------------

  原则三：勇于认错

  When we are right, let’s try to win people gently and tactfully to our way of thinking, and when we are wrong and that will be surprisingly often, if we are honest with ourselves - let’s admit our mistakes quickly and with enthusiasm. Not only will that technique produce astonishing results? but, believe it or not, it is a lot more

  fun, under the circumstances, than trying to defend oneself.

  Remember the old proverb: "By fighting you never get enough, but by yielding you get more than you expected.”

  ----------------

  原则四：以友好的方式开始 Begin in a friendly way.

  --------------

  原则五： Get the other person saying “yes, yes”

  ------------------------

  原则六：Let the other person do a great deal of the talking.

  （这里和上面有点重复了，其实这里有很多原则是共通的）

  ----------------

  原则七：Let the other person feel that the idea is his or hers

  卡内基是个中国通，他引用了好多中国古代的谚语和道德经的东西：

  " The reason why rivers and seas receive the homage of a hundred mountain streams is that they keep below them. Thus they are able to reign over all the mountain streams. So the sage, wishing to be above men, put himself below them, wishing to be before them, he put himself behind them. Thus, though his place be above men, they do not feel his weight,though his place be before them, they do not count it an injury.”

  海纳百川，有容乃大

  ------------------------------

  如果仅仅把这书当做是快餐书，励志书，成功学，

  真的很可惜，

  这书流传这么久真有它的道理，一些自以为是的“读书人”可能不屑看这类书，替他们遗憾。

  一本值得反复看的经典之作，最重要是去实践上述的原则，

  要记住：“This is an action book.”

  2012.2.3

  By Hammer

• 干货提炼

  作者：FelixFlyer 发布时间：2017-08-26 20:26:45

  第二章 品类在不知不觉中走向货品话

  品牌缺乏差异化，就会逐渐沦为一般货品。进而只能依靠低价吸引顾客，利润缩水。

  第三、四章 独特销售主张

  货品的差异化：

  1、建立身份识别（贴品牌认证标签，特殊包装）

  2、寻找化身（拟人化，代言）

  3、开创新品类，改名（猕猴桃变奇异果）

  4、为品类重新定位（把猪肉称为另一种白肉）

  5、提出品牌主张（哪怕所有人都是这么做的）

  6、创新

  第五章 质量和顾客导向极少成为差异化

  做好质量和顾客服务只是基本，不足以成为差异化，即使能，也会带来很大的成本压力。

  第六章 广告创意并非差异化

  广告的歧途，追求煽情，无意义的鸡汤，而不是差异化。

  第七章 价格极少成为差异化

  低价策略极容易被复制。

  公司可以低价起步，但是如果没有结构性成本优势，低价难以为继，你必须要向食物链上游爬。

  促销如果不能带来新客户，可以说就是无效的。

  促销能实现短期目标，却没有长期效果。

  第八章 产品齐全极少成为差异化

  同样，极易被复制。

  过去，许多商店因为产品齐全而与众不同，现在，产品齐全反而变成梦魇。（网络提供的无限SKU或许是原因之一，你再齐全也不可能比电商齐全）

  第九章 实施差异化的步骤

  第一步、竞争环境分析

  快速获取顾客心智中已有认知（心智快照，而非深度思考）

  在潜在顾客心智中，你和竞争对手分别有哪些优势，哪些劣势。

  竞争环境也包括市场的最新动向，你提出的概念的时机合适吗？

  第二步、找到差异化概念

  你的差异化的点不一定要和产品有关。

  先找到与众不同之处，然后让顾客从中获益。

  第三步、信任状支持

  要有逻辑，否则差异化站不住脚。

  第四步、传播

  对外传播。

  对内传播，提高员工的目标和积极性。

  第十章 在心智中创建差异化

  信息爆炸，心智疲于应付。

  心智容量有限，因此先机很重要。

  心智厌恶混乱，因此简单很重要。（你讲的故事别人也能讲，删掉；需要复杂分析才能证实，删掉；不符合顾客的认知，删掉）

  心智缺乏安全感，因此他们会选择他们熟悉的，或者跟风。

  心智拒绝改变，认知一旦形成，就很难改变。

  品牌延伸会导致心智丧失焦点，使用新品牌效果更好。

  专注于一种产品或服务的专业品牌能成为品类的代名词。

  第十一章 成为第一是一个差异化概念

  坏消息是：

  新概念的起步会非常慢；

  即使是第一，也有可能被超越。

  需要小心有些差异化概念听上去牛逼哄哄，实际根本没有人买账。

  没有足够的资源，即使是最好的概念，也不会有任何进展。罗森汽车开发了一个很好的汽车动力传动系统，但是没有一个汽车企业愿意把自己汽车的核心部件外包给其它制造商。相反，丰田的混合动力节能系统的结局很美好。

  在世界上某个地方成为了第一，并不妨碍其他地方的人借用这个概念，并在其所在地区再次推出“第一”。这意味着要做个好的观察者。

  第十二章 拥有特性是个差异化概念

  特性的独占定律：落后品牌不应模仿领导品牌，应找到一个不同甚至相反的属于自己的特性。

  选择特性后需要聚焦，不能选择多个特性。

  领先的品牌不要忽视落后品牌提出的新特性，因为你无法预测新特性可能占有的市场份额。

  给自己贴特性的同时，也可以给对手贴上负面的特性。

  第十三章 领导地位是个差异化概念

  不同形式的领导地位：

  1、销量领先

  2、技术领先、科学领先

  领导地位是一种信任状。

  第十四章 经典

  地域经典、家族经典。

  第十五章 市场专长

  专家品牌可以成为代名词

  需要保持一致性，不能开展其它业务来毁掉自己的专家形象。一旦开始转向其它领域，就为其它公司替代你成为专家创造了可能。

  第十六章 受青睐

  要站得住脚：

  自己调查，请最一流的团队；

  引用：信誉好声望高的机构的调查；

  如果没人做过你所在领域的调查，设法说服一个行业出版机构去做这个调查达到双赢。

  效仿效应：

  请代言人。

  在目标群体中具有知名度的人们的欢迎更有效。

  第十七章 生产工艺

  独特技术很复杂，不好宣传，为它取个名字，打造一个概念。人们不需要知道它到底是什么，知道它很厉害就行。

  第二十一章 差异化通常有所舍弃

  以汉堡王为例。它的广告应该是“烤制，而非油炸”，因为这样能和麦当劳区分开。一旦顾客来到店里，汉堡王可以卖给他们肌肉或者薯条，或者其他什么食品，谁会在乎呢？而让汉堡王赚钱的却是饮料，而饮料根本不需要广告。舍弃只是体现在你向市场介绍你的差异化信息上，一旦你抓住了顾客，卖什么东西就无所谓了，而靠什么赚钱也是另一回事。

  第二十二章 在不同地方实施差异化

  需要因地制宜。

  保持差异化

  渴望无限制增长会跌入“满足所有人需求”的陷阱，这会终结你的差异化。

  要做到与众不同，常常需要“对立”思维，要有与常规传统思维对立的魄力。当别人都在做时，你别做。

  保持一致：一旦确立了差异化，在所有活动中都要体现这个差异化。

  发展差异化：保持 保持和原有差异化的关联，同时根据市场变化做出改变。

  正确的差异化必须以用户需求为根本。

  沃特福德水晶的“终生替换计划”，打碎后可半价邮寄购买。

  口碑营销

  口碑营销难以控制负面评价。

  热烈的讨论不代表大卖的销量。

  营销和广告的最终目的还是提高销量。

  最后、没有资金、资源、执行力都是空谈