想CEO一样说话SPEAK LIKE A CEO pdf mobi txt 2024 电子版 下载

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell.

作者简介：

SUZANNE BATES is a com-munication consultant to a host of prestigious clients,including Mellon Financial,State Street Bank,Ernst ＆Young,Sun Life,Dreyfus,Citistreet,Sepracor,and Cabot Corporation.For two decades she was a top-rated anchor with WBZ-TV,Boston;WCAU,Philadelphia;and WFLA-TV,Tampa-St.PETERSBURG.She is a mem-ber of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.

Preface

Acknowledgments

Introduction

PAPT 1 The Secrets: What CEOs and Leaders Know

1.What It Means to Speak Like a CEO（the Ones You Really Admire）

2.Eight Secrets of Successful CEOs and Leaders Who Speak Well

3.You're as Good as You Decide to Be

4.What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years

5.The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras

6.The Authenticity Gap: Why the Real you Must Shine Through

7.Taking Stock: How Do Your Skills Add Up?

8.Creating a Plan: Leaders Know It's the Way to Get Farther, Faster

PART 2 The Situations: A Survival Guide for the Events Where You Must Speak and Be Great

9.Speeches

10.Presentations

11.Q＆A Session: Thinking on Your Feet

12.Media Interviews

13.Leading Meetings

14.Conversations

PART 3 The Strategies: Become a Great Speaker by Making a Plan and Working It

15.Ten Things You Can Do to Guarantee Success

16.Five Coaching Plans

Appendix A Checklists

Appendix B Frequently Asked Questions

Appendix C Resources and Recommended Reading

Appendix D Communication and Leadership

Appendix E The Gettysburg Address: Abraham Lincoln

Index

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书籍介绍

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Book Description

Suzanne Bates, an award-winning TV news anchor turned consultant-to-the-CEOs, has seen it all. In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In Speak Like a CEO, she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation. Her user-friendly approach and tested techniques can help just about anyone - newly minted business managers, seasoned CEOs, and those on the rise in any organization - learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, Speak Like a CEO includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations. Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone's needs. Plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell's secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates's tips and techniques will turn any reader into a public speaker extraordinaire.

From the Back Cover

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

-Overcome pressure and project a relaxed, comfortable presence

-Warm up any meeting and keep your audience engaged

-Discover your own authentic way to communicate

-Handle difficult conversations, interviews, and questions with confidence

-Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more

-Create a simple, step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.

"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"

　　　　　　　　　　　　　　　　　　　　　Cheryl Richardson, author of Take Time for Your Life

"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."

　　　　　　　　　　　　　　　　　　　　　Tom Stemberg, CEO of Staples

"Must reading for anybody who wants to make a connection whether it's through a TV screen, in a boardroom, or on a stage."

　　　　　　　　　　　　　　　　　　　　　Miles O'Brien, CNN news anchor

"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."

　　　　　　　　　　　　　　　　　　　　　Chris Hansen, Dateline NBC

"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."

　　　　　　　　　　　　　　　　　　　　　Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

About Author

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.

Book Dimension:

length: (cm)23.3 　　　　　 　　　　　　 　 width:(cm)16

• 作者：Nicholas 发布时间：2009-08-11 21:09:26

  主要是用来学英语，当英语材料，顺便学点东西，争取3天看完。

• 作者：木瓜 发布时间：2007-05-15 21:40:09

  cost 100 RMB to buy this book, it's easy to read and bring me a lot of inspration! not bad

• 作者：泰山之桂树 发布时间：2022-06-05 16:39:00

  过程详细，可操作性强。

• 作者：花花与朵朵 发布时间：2021-11-28 23:18:09

  最后一章最干。强调“场景”。

• 作者：malingcat 发布时间：2012-12-03 17:07:13

  到手。去年开始彩印，好看多了。今年集中于山水，大爱。

• 作者：铃兰茉莉小雏菊 发布时间：2020-12-20 07:45:29

  译者之前写全甲板攻击的，没有问题

• 浅显的故事和越琢磨越有味道的道理

  作者：张厉害哟 发布时间：2023-04-17 08:05:15

  这本书开头引入总是很多浅浅的小故事，通过小故事作者会进行分析，随后引出“你不可没有的谅解”！我们不仅要理解、谅解人性，有时候还要利用人性让自己变得更好！比如人性善妒、人总不会容下一个自己培养又会取代自己的人等等……刚刚走上社会，了解一些复杂的、没那么美好的人性也蛮好蛮必要的。作者总是在书中感慨，这样的人性是多么可爱，我觉得这种生活态度很值得学习，了解它、包容它。推荐阅读！

• 罗胖又贩卖知识焦虑？出新书《阅读的方法》却不教读书方法？

  作者：读旅世界 发布时间：2022-05-20 09:48:28

  看书籍封面，你大概就能猜出，这本书会讲什么。

  《阅读的方法》顾名思义，是教我们读书的。

  按理来说，罗胖的书，应该写这些年，他如何快速地做出一家头部公司。

  他应该跟我们讲：

  如何快速阅读？

  如何做读书笔记？

  如何阅读经典书？

  等等

  可罗胖偏偏不这样做。

  翻开目录，你可能会觉得这书很怪异。这写的是啥？？？

  

  从目录来看，罗胖想写啥？

  秀文采？秀文艺？

  好像有点这样的感觉。

  不过，你再继续看看序言，就知道罗胖的“野心”了。

  罗胖说：“这本书不想跟你讲任何大道理，它只有一个目的就是让你阅读。阅读的方法有两条路，一条是就是对书负责，教你如何高效率地把一本书吃干榨斤。

  另外一条路就是对自己负责，也就是让你爱上阅读。”

  所以，整本书，罗胖不是教你如何阅读，而是说服你如何爱上阅读，让书籍成为你人生中的好伴侣。

  至于罗胖为什么要这样做？

  我斗胆地做个猜测。

  第一：罗胖本人是不屑于写任何有关阅读小技巧，比如什么一目十行等等。

  第二：依罗胖对当下知识领域的洞见，他发现如今市面上不缺任何阅读小方法的书。

  第三：如果这本书，能让更多人爱上阅读，对罗胖本人和得到这家公司，都是有好处的。

  第四：阅读方法犹如“千面英雄”，千人千面。

  如果罗胖再多写一本有关阅读的小方法，那这样的书，也许可以短时间成为畅销书。但随着时代的变迁，阅读方法可以会过时。这本书很难“永垂青史”。

  但如果你能静心去读《阅读的方法》，那你看到的不是阅读的方法，而是罗胖的野心和文字功底。

  那样精炼的表达，

  那种引经据典，没有一定的阅读量和阅读功底的人，是完全写不出这样的书。

  不管你喜不喜欢罗胖，我自己是真心佩服罗胖。并且，我还会用自己的微薄之力，让更多有缘人看到《阅读的方法》，让更多人爱上阅读。

  01.

  最好的阅读方法是什么？

  有人问《高效能人士的七个习惯》的作者：如果我不爱我的老婆怎么办？

  柯维回答：那你就去爱她吧。

  罗胖说诸如此类的例子，他听得很多。

  有人问英语老师：背单词有什么方法？

  老师回答：那就去背啊！

  真诚待人的方法有什么？

  “没有任何道路通向真诚，真诚本身就是道路”。

  教育孩子的最好的方法是什么？

  是以身作则。

  以此类推，

  那阅读最好的方法是什么？

  是阅读本身。

  看到这里，我突然明白了些什么。

  为什么这些年，我能读完一本又一本的书，写完一篇又一篇文章？

  因为我知道：

  想都是问题，做都是答案。

  问题本身就包含着答案。

  不会读书？那就多读几本书吧。

  不会写作？那就多写几篇文章吧。

  读着读着，你就找到最适合自己的方法。

  写着写作，你就知道如何写。

  比如，我最近在学习拍视频。

  刚开始，我没自信，那就打开美颜相机。

  我不会对着镜头讲话，那就写好逐字稿。写完后，我在一句句录。

  录完之后，我发现画布不清晰。

  我需要不需要换个摄像机？

  我发现衣服也很重要。

  我是不是需要学习穿搭，多买几件衣服。

  以上这些细节，我一步步优化之后，但又发现数据不理想。

  那我是不是需要换个拍摄背景？再优化脚本内容？

  哦，对了！面对镜头，我总是卡壳，怎么办？

  我是不是要去学习《即兴演讲》？

  就这样，我一路从0-1学习拍摄短视频。

  如果你现在问我：做短视频最好的方法是什么？

  我的回答肯定是

  首先，你要先拍起来。

  其次，你才是去听课和看书。

  这就是《阅读的方法》给我的第一个启发。

  行动本身就是最好的方法。

  02.

  书籍里面到底有什么？

  宋真宗在《劝学文》说到：

  富家不用买良田，书中自有千钟粟。

  安居不用架高堂，书中自有黄金屋。

  出门莫恨无人随，书中车马多如簇。

  娶妻莫恨无良媒，书中自有颜如玉。

  男儿欲遂平生志，五经勤向窗前读。

  你看！书中有什么？

  口粮、房子、车子、朋友等等，应有尽有。

  此外，书中还有知识吗？

  罗胖说：

  不，书籍里最珍贵的部分，是那些和我们的直觉、本能不一样的思维方法。

  读书多的人，不仅仅是谈资多。面对同一个事实，他们还能够转动自己脑子里的各种“精神装置”，放出各种“小精灵”站到事实的各个侧面。他们能看到一个更立体、更复杂的世界。而不读书的人，对此茫然无知。

  很多年前，有人跟我讲了一句特别扎心的话：“富人看不起穷人，穷人能知道。有知识的人看不起无知的人，无知者压根儿就不知道。”

  我得承认，这句话是我读书的重要动力之一：同样生而为人，我为什么就要在山脚下被人俯瞰？同样有机会翻开书本，我为什么就不能登临山顶、一览全局？

  进一寸，有一寸的欢喜。上一层，看一层的风光。

  那书籍的世界是什么形状的？

  一个经典的比喻是：“书山有路勤为径。”把书比喻成山，这既是在说书多，也是在说读书的顺序：你必须从低处爬到高处，从入门渐至精通，一步步攀登，一步步进阶。

  接着还有下句：“学海无涯苦作舟。”把知识比作一片海，把学习者比作一条船，海面无比辽阔，而又处处相同，除了奋力往前划，没有别的办法。

  总之，看完罗胖这些话，我内心莫名的感动。

  用我的话来说，书籍里面有一个新世界。

  愿你能微微放下手机，走进新世界，感受书香味。

  03.

  读书会怎样影响一个人的观念？

  罗胖说：“书籍不是一支往人脑子里随意注入观念的注射器。

  真正的过程要复杂得多：读的书多了，我们就得到了更多的现象解释、更多的思考角度、更多的反应模式。原来的观念不是更换了，而是掺入了新的东西，变得更复杂了。”

  这种复杂性，有什么好处？

  能让我避开简单思维、线性思维。

  让让我们更全面分析一个问题，看待一个问题。

  书中举了一个例子：

  如果让你帮一所学校起草一份老师上课时应该“如何利用黑板”的规范文件，你会写什么？

  普通人想到应该是“字迹清晰”“书写工整”之类的正确的废话。

  李希贵校长写到：

  ·检查板书字号大小。确定坐在最后一排的学生能看得清楚。

  ·利用上半部分。只有确定后排的学生不会被前排的同学挡住

  时，才使用黑板的下半部分。

  ……

  看到这部分内容，我也特别感动。

  一来，罗胖本人确实一个读书人。他确实读书之多，能随时随地引经据典。并且，他的知识网是庞大的。

  二来，一个肯读书，又有实操经验的人。.他能想到别人无法想到的点，做到别人无法做到的细节。

  这犹如你问：“在视频时代，如何写出一个爆款内容”？

  普通人会回答你：及时趁热点。

  而真正行内人，会这样说：

  1.谁去写这份内容？人设是什么？

  2.发布在什么平台？平台的算法是什么？

  3.什么时候发布？

  4.选题是什么？

  5.标题什么写？

  6.内容结果是什么？

  7.情绪是什么？表情又是什么？

  ……等等

  综上所述，

  比阅读方法，更重要的是，让你爱好阅读。

  比读完一本书，更重要的是，让你无意邂逅某一个书籍片段。

  比腹有诗书气自华，更重要的是，让你在书中遇见一个更完整的自己。

  朋友们，一起读一读罗振宇的《阅读的方法》吧！

  这本书里面，虽然没有罗胖高效阅读方法1、2、3，但有罗胖阅读心得、阅读思维模式。

  翻开书，一起走进罗胖的阅读世界，感受妙不可言的文字新天地。

  我是@读旅世界

  宫种好：读旅世界

  个人好：shenzg5200

  一起读书，遇见更好的自己。