BUSINESS JOURNEY TO THE EAST(ISBN=9780071278027) 英文原版 pdf mobi txt 2024 电子版 下载

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

Praise for the book

Preface

1 The New Asian Challenge: Myth or Reality?

2 Sun Zi Bingfa: Unlocking the Mindset of the Asian

Strategist

3 Double Glazing: How Come We Are Different?

4 Using the Messenger: Achieving What You Cannot Do

5 Moving Goalposts: Concealing Intentions or Testing Your

Patience?

6 Forgiven But Not Forgotten: Less Scope for Mistakes

7 The Expatriates Phenomena: How Valuable Are They to Building

Businesses?

8 Handling Nocturnal Activities: From Drinking Binges, Karaoke to

Making Speeches

9 The Industrious and Adaptable Asian: Going the Extra Mile and

More

10 Deciphering the True Message: Key to Remove

Misunderstanding

11 Face: Potential Hazards or Invaluable Value

12 Personal Business Relationships or Guanxi: Necessary Evil or

Part of Asian Culture?

13 Gifts or Bribes: Taming the Big "C"

14 Leading in Asia: More Insights and Perspectives

15 Where Do We Go From Here?: One Step at a Time and More

16 Moving Forward: Building Bridges for a Better Future

Bibliography

Index

　　Prof Chow-Hou Wee is currently a professor and head of the

Division of Strategy, Management and Organisation at the Nanyang

Business School, Nanyang Technological University (NTU), and an

Honorary Professor of the Faculty of Management at Xiamen

University (China) and Universiti Tunku Abdul Rahman (Malaysia).

Prior to joining NTU, he was Dean of the Faculty of Business

Administration, and Director of the Graduate School of Business

(1990 1999) at the National University of Singapore.

　　Professor Wee is a member of several editorial boards of

international journals and has over 230 papers in various

international, regional and local journals and proceedings. He is

the senior or sole author of numerous books, including Sun Zi

Bingfa: Selected Insights and Perspectives. Many of his books have

made it to the bestseller list. His works have also been translated

into other languages such as Chinese, Korean, Portuguese, and

Indonesian.

　　Professor Wee is a board member of several companies in

Singapore. He has consulted/conducted executive training for over

250 major organizations in 30 countries/economies, including

Fortune 500 companies. He is well known for his expertise on doing

business in China and applying ancient Chinese classics to modern

business practices. Professor Wee is invited regularly to speak at

major international business meetings and conferences.

　　Fred Combe is the founder and managing director of NATUS Pte Ltd,

a Singapore-based corporate management consultancy, set up in 2005

to optimize clients business results in Asia. Prior to that, he

spent 18 years in a major multinational marketing firm in

Asia.

　　Originally from Ireland, Fred has lived and worked in West

Africa, the UK, Venezuela, Vietnam, Sri Lanka, Indonesia, and, for

the last six years, Singapore, where he focused on growth

strategies in Asian markets. Fred s prime areas of expertise lie in

creating breakthrough strategies, aligning winning organizations

and delivering exceptional business results. A passionate believer

in sustainable leadership development, Fred has transformed

underperforming senior management teams into highly focused and

successful leadership groups, developed and coached Asian managers

into senior leaders, and is an investor in Asian start-up companies

and educational development. He is currently an

Entrepreneur-in-Residence at INSEAD, Singapore.

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书籍介绍

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

• 作者：冬眠的knight 发布时间：2016-04-05 16:05:10

  前半部分太悶了

• 作者：言小非 发布时间：2018-09-21 18:52:15

  真是爱不起来，主人公埃涅阿斯啥个性都没有，倒是爱他爱的痴狂的狄多的性格描写算是一大亮点。后一篇《特洛亚妇女》读起来反而感情充沛许多。

• 作者：迷途小书童 发布时间：2020-08-28 16:13:10

  海伦的老师莎莉文的伟大不下于海伦。珍惜我们所拥有的一切感官能力吧！试着去发现身边的美。困难一定会有，勇敢的面对。定下一个目标，并坚持不懈，终将实现！

• 作者：宽袖 发布时间：2022-09-04 11:11:28

  好肆意的野性画风！

• 作者：湖泊莉莉安 发布时间：2011-02-12 10:40:42

  老舍范儿

• 作者：子月初六 发布时间：2024-01-28 19:46:15

  “教育就是当你忘掉在学校所学的东西后所剩下的那一切”

  这话听起来有点像玄学，可是仔细想想，的确如此，重要的教育是我们在不同学科里得到的思维训练，而非现成知识本身。每个学科都可以用一个学科的视角看到完全不同的世界图景，我们天生就长着一双眼睛可以看见这个世界的各种表象，但只有经过刻苦的、持续不断的学习和训练，我们才能打开心智，长出另一双精神世界的眼睛，看到事物更深的本质，以及未来可能发展的趋势—这才是学习不同学科的真正乐趣和意义。如果我们只是把知识学死了，得到一些考完即扔的知识，那么上再好的学校，超前学习再多的教条又有什么意义呢?"---截选第九章《在变革中迎接明天》

• 这些人生命的最后一天也成了他们生命的第一天

  作者：声声乐 发布时间：2019-09-09 22:49:05

  我们都说“人死不能复生”，但很多人都对死亡很好奇，或者说对死后的世界很好奇，这个没有自己存在的世界会是怎样呢，有多少人会对自己的离去感到不舍呢，我们身边的人到底有多爱我们？如果给你一个机会，让你死后停留七天再次决定，你是否还是会选择死去？

  一个迷失自我的中年男人，一个痛失挚爱的母亲，一个失落梦想的女孩，一个丢失童年的孩子，当他们陷入深渊，挣扎不得出，最后选择放弃自己的生命时，他们拥有了这样的机会，倒计时七天，去看一些平时看不到的风景，你能想过去参加自己的葬礼吗？如果让你看到未来的片段你会怎样？你想选择为谁而活为什么而活？

  在这额外的一周里，随着一天一天的时间消逝，这四位踏上延迟七天的自杀之旅的伙伴开始慢慢地心靠着心，从最开始的互不关心，以冷漠来筑起与其他伙伴之间的墙，到后面会关心其他人，就算拯救不了自己也会想要拯救他人，信任地说出自己的伤，这个性格不一、年龄不一的特别的队伍，最终成为了一家人，如果说什么最终能让这支自杀小分队改变自己的选择，那一定是爱和温暖。

  在车水马龙的纽约，有人选择独自死去，拯救了无数人却无法拯救自己的励志演说家拿破仑，守护了纽约一方安定却守护不了自己女儿的女警察艾瑞莎，热爱体操渴望夺冠却害怕向前因此不惜假装瘫痪的体操运动员埃米莉，天天奔走于各种拍摄和试镜感受不到父母的爱却渴望被爱的小童星丹尼尔，每个人都有自己无法释怀的事情，而这些事情像深渊里的恶魔，想慢慢把他们拉进深渊，偶尔，我会为这些主人公感到幸运，因为上了这趟旅行车的正好是他们几个。你要相信，无论你正遇到怎样难怎样丧的时候，总会有一个人会是你的治愈者，只是可能你要等，艾瑞莎等到了丹尼尔，埃米莉等到了她的男孩。

  拿破仑最后的选择无疑让我很难过，我甚至完全不能理解他，为啥在知道了自己的妻子已经怀了自己的孩子之后却更加坚定了自己的自杀选择，这都不能留住他，想必也没什么能留下他了，只是不知道在他成为新任“摆渡人”后，内心是否有过动摇，是否后悔过？

  只有活着才有可能性，我们要把每一天都当成最后一天来过，也要把每天都当成第一天来过，当成最后一天好好珍惜，当成第一天全新向前！

• 艺术，我们的精神食粮

  作者：Ashley 发布时间：2022-09-05 23:03:43

  经常会带小朋友们去博物馆看展。博物馆是人类文明的宝库，这里有眼前看得见的文物、艺术作品，还有那些隐藏在文物和艺术作品背后的传奇故事。当我们在博物馆里看艺术的时候，我们能收获一些什么？单纯只是欣赏作品本身，还是会细究作品的内在。当孩子向我们询问那些文物和艺术品的相关问题时，我们是否能给出答案。

  这或许有点难度，毕竟我们不是科班出身，没有专业的知识，但是这并不妨碍我们在逛博物馆之时提前做一些攻略。《我在博物馆吃艺术》这本可爱的绘本另辟蹊径，以书蛾的身份引领我们去见识博物馆里的艺术。

  

  小生命的视角，贴合孩子的视角和认知

  在这本艺术绘本中，以衣蛾在博物馆中的经历，从昆虫微观的视角领略艺术的魅力。

  什么是衣蛾？虽然书中没有特别说明，但是小朋友很好奇，所以先科普一下：

  衣蛾是储物害虫，它以羊毛、毛发、毛皮、羽毛为食，会破坏纺织品，在图书馆或博物馆会危害动物标本和相关材质的艺术品等。

  所以，这样的昆虫出现在博物馆里，明显是不受欢迎的。但是因为它“爱”博物馆里的那些艺术品，所以才会想方设法“混入”其中，并且亲眼目睹那些艺术品，可以向大家介绍那些它所看见和接触到的艺术品。

  孩子也是成人世界里的微小的那一部分，用昆虫的视角来与孩子的视角挂钩，同样具有不一定看得全、但是会更关注细节。微观生命的视角也更贴合孩子的视角和认知水平。

  

  “吃”一语双关

  衣蛾这类昆虫会吃艺术作品，是博物馆里不受待见的“闯入者“，但是在《我在博物馆里吃艺术》这本书里，淡化了它们的危害，而是以赋予它们热爱艺术、对艺术充满好奇的个性。

  衣蛾家族中的赫伯特是博物馆专家，住在博物馆里，它经常旅行并且品尝艺术作品。

  它的姐姐和孩子们，也就是它的外甥外甥女们住在乡下。当赫伯特旅行归来去看望姐姐和它的孩子们时，会跟这些对博物馆满怀好奇的孩子们讲述博物馆里的艺术作品，它们也对房主孩子的绘画作品评头论足，俨然是一副对艺术很懂的样子。

  这是一群既喜欢吃艺术作品，又愿意去“吃透“艺术的衣蛾。“吃”在这里一语双关，表面直接的意思是它们是以毛、棉等材料为食，它们才不管它是艺术作品，还是衣物、日用品，只要是它们喜欢的这些材质的，它们都会去吃。但是书中借“吃”这个字，与这群衣蛾们对博物馆艺术的浓郁好奇以及它们深入的探讨相关联，表明它们是读懂和吃透了艺术。

  

  摆脱教科书的束缚，格物致知

  艺术以及与艺术相关的历史人文等知识，或许是有些枯燥、晦涩难懂的，但是《我在博物馆里吃艺术》以另类的新颖的方式，摆脱了教科书的束缚，让孩子看到了艺术的内涵和魅力。

  衣蛾家族里好奇心旺盛的乔琳德和赫伯特舅舅一起踏上了前往博物馆的旅程，在那里，它参观了博物馆，看到了琳琅满目的艺术品、从博学的舅舅口中得知了艺术家和他们的艺术品背后的故事、了解了博物馆的构造和区域功能、安保系统等。

  书中还有专栏介绍了艺术品的创作，比如“把油画挂上墙，总共分几步？”，介绍了油画的构造、创意、所用的颜料、结合剂等，还以图解步骤展示了全过程。对艺术的欣赏追求格物致知，才能学以致用。

  

  

  守护艺术、创造艺术

  参观过博物馆，知道了博物馆和艺术品的知识后，孩子仿佛与人类文明进行了深入的对话，体味了历史文化中的闪光点。鲜活的艺术文物，是古今的连接点。但是有的人却在觊觎这些不属于他们个人的财宝。书中还上演了一幕小偷到博物馆盗宝的情景，是衣蛾等小虫子们发动了昆虫们的力量，守护了艺术品。

  衣蛾尚且知道如此，那我们人类，更应该懂得保护艺术品，不占为己有，因为那是全人类共同的财富，是历史留给我们的宝贵文明，我们应该要共同守护好它。

  同时，书中还留了一些任务以及供创作的空白页给孩子，激励孩子们自由发挥、创造独一无二的艺术。