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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.

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在线阅读本书

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.

• 作者：Anga2041 发布时间：2012-03-15 14:54:05

  最喜爱科技播客名博 @Scobleizer 喜爱他的相关撰文和深入报道

• 作者：天青色吃橘子 发布时间：2022-10-20 20:49:40

  这本书真不错

• 作者：Anyring 发布时间：2019-02-24 19:25:37

  每次看《黄油烙饼》都会哭，觉得香的东西背后都是苦的

• 作者：Tangos 发布时间：2009-03-05 23:11:48

  企业blog的入门书

• 作者：Cassie 发布时间：2019-11-17 10:39:04

  故事很简单，爱玛不切实际的想象，现在好多女生不也这么想嘛，但人生可能就是平庸的

• 作者：Iris 发布时间：2017-06-20 17:31:35

  虽然没戳过，但是见过好些羊毛毡作品图，这本书里面的实在算不上很漂亮，总的来说花卉好于水果。模特儿不美，作品一般。

• 连接商业社会和blog空间

  作者：peter 发布时间：2006-04-17 14:33:17

  这是一本站在博客世界的边缘，引领人们弄清楚blog能带来什么方便，也带来什么问题的书（虽然有很强的推荐blog的情结）。

  不同于一般的blog狂热分子经常带有的唯blog独尊的缺乏底气的盲目自恋，作为大师级blogger的作者，却能站在非blog族群的角度来审视blog，反倒更加能体现出了blog的深远意义和价值。

  对于目前主流社会的商业人事，这是一本难能可贵的书，没有复杂的技术概念，没有堆砌的101行动指南，而是一个本身兼备商人和blogger于一体的作者的肺腑之言。

• 博客上大堂了

  作者：安全火柴 发布时间：2006-02-02 11:12:19

  最近刚刚出版，赶紧搞来阅读。这两位博客权威总算把博客拉上了大殿。

  　　

  　　作家哲学家Arthur Schopenhauer 曾经说过: 真理一般经历三个阶段：1、被大家嘲笑

  　　2、被大家愤怒的指责

  　　3、显而易见

  　　

  　　博客已经越过了第一和第二部分，正在向第三部分过渡。 实际上很多人已经意识到了这一点。 微软就是一个很好的例子。

  　　

  　　此书列举了很多例子，以及很多现实的博客也参加了贡献。实在是博客精神的体验。

  　　

  　　书中对技术方面谈讨较少，只是一章蜻蜓点水。

  　　

  　　不过对博客文化有兴趣的朋朋们，不妨看看。