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Capitalize on Your Company's Intangible Assets...

*"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill

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Capitalize on Your Company's Intangible Assets...

*"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill

• 作者：邱小石 发布时间：2021-03-14 01:25:45

  对中国古代园林感兴趣的人绕不开的一本著作。

• 作者：ZG 发布时间：2021-03-16 20:11:34

  一共9章，第1章摄影器材，第2章相机操作，第9章后期处理，这三章都是拿来充数的，前两章又似乎是面向小白的，但第6章又是影棚布光，真不知这书想卖给谁。

• 作者：Odding 发布时间：2006-03-25 23:55:26

  高中时读的。

• 作者：kayoko 发布时间：2019-09-08 20:04:54

  适合当教材，不想买来看

• 作者：chengduzhong 发布时间：2021-09-08 00:33:48

  多是男运动员的

• 作者：compaqFan 发布时间：2023-08-06 14:20:53

  外行知道了广告要做好的要点。延伸下，把自己当作客户，给自己做广告，是不是也有一定的借鉴意义。

• 引人入门的科普读物

  作者：Hisbit 发布时间：2010-02-16 13:04:28

  与第一本 身边的博弈相比，这本书的例子好像更多了。用例子来证明理论，虽然跟预期的学院派教学方式不太相同，但书里的内容确实看起来还算过瘾。让人换个角度去理解难以理解的现象。怎么说也算是科普读物，何必强求其深度呢。

• 来自帝王的“写真”故事

  作者：达果汽 发布时间：2022-12-25 23:07:59